Apple’s new ads are a million miles from ‘I’m a Mac and I’m a PC’

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Clever and funny are out. Short and obvious are in.

Watching Apple’s new collection of Switch Ads, I was instantly nostalgic for the company’s iconic “I’m a Mac and I’m a PC” ads that introduced us to the wit and comic-timing of John Hodgman and lovable knowingness of Justin Long.

In those ads, they were affable counterparts in the computing spectrum. Hodgman personified the buttoned-down nature of the Windows PC industry and user—as well as every issue the pre-Windows 10 PC had—while Long was the cool Mac, impervious to Windows viruses and honestly concerned for the well-being of his beleaguered friend. Read more…

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