In 2016, 96% of Google’s revenuecame from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign?
To help you get started the right way, we’re breaking down the basics of how to use paid search below.