There’s only one way to do an April Fools’ prank properly: Do it on April 1. It’s not funny on other days.
Brands love April Fools’ day. It gives them some brand-focused exposure and paints even the most corporate-y corporation as a laid back place that’s all about fun.
However, this year April 1 falls on a Saturday. And that’s just not good enough for some companies, who know those April Fools’ stories won’t see the same traffic as they would on a workday.
So they’ve done the logical thing: They’ve launched their April Fools jokes a few days earlier.
Only it’s not the logical thing. It’s dumb, it’s wrong, and it’s even a little dangerous. Read more…